Gotta Case?. We measure everything on a real-time basis always monthly, often weekly, sometimes daily, and even hourly when you get down to a cell in a factory. Being an effective manager requires strong communication skills, including writing. By repackaging key pillars of lean andkaizen-based systems, Danaher established the Danaher Business System (DBS) in the mid-to-late-1980s. Although these two new companies have a common heritage and management approach, their businesses are distinct enough from each other that they require different capabilities. People at Danaher talk about it every single day. We tie together culture, capability building, and people development this way. DeLuzio served as a member of Central Connecticut State Universitys advisory board for its School of Business and in 2007 was inducted as a Life Member of the Shingo Prize Academy (Lean Hall of Fame) for his lifetime contribution to Excellence in Manufacturing.Mark is the author of Turn Waste into Wealth, which offers practical advice for those considering a Lean transformation. Winner of the Standing Ovation Award for Best PowerPoint Templates from Presentations Magazine. endstream endobj 628 0 obj<>/Size 600/Type/XRef>>stream It's a set of tools that enables continuous improvement around lean, growth and leadership. Product life-cycle management fits companies that have an active product pipeline, but it might not be important for one of our businesses like ChemTreat, which provides solutions for industrial cooling problems. Mentions of Strategy& refer to the global team of practical strategists that is integrated within the PwC network of firms. Dental Imaging Equipment Market Worth Observing Growth Top Key Player- Envista Holdings Corporation, Dentsply Sirona, Carestream Dental, LLC, Danaher Corporation. Privacy Statement Jake Brake was profitable, but it was ready to collapse because it was abusive to its customers, who began to look for alternatives. Throughout the last 20 years, Danaher has shown tremendous growth and returns; by many accounts, the credit belongs to DBS. Those are the four shareholder-facing financial metrics. Over time, of course, the advantage becomes more robust. This came from an analysis that correlated organic growth and superior shareholder value. Simms: All senior executives regularly teach the tools where they are certified. You can view or download Danaher business system presentations for your school assignment or business presentation. NOT ALL PRODUCTS ARE AVAILABLE IN ALL COUNTRIES. My effectiveness and leverage were far greater than anything I had seen elsewhere. var year = today.getYear() In the mid-1980s, a Danaher operating company faced with intensifying competition launched an improvement effort based on the then-new principles of lean manufacturing. RUO: Research Use Only. He was succeeded as CEO in 2001 by Larry Culp, who further reinforced our practice. For over two decades, it has helped the firm outperform the S&P 500. Our Leaders | Danaher Executive Officers Rainer M. Blair - President and Chief Executive Officer Jennifer L. Honeycutt - Executive Vice President Matt McGrew - Executive Vice President and Chief Financial Officer Joakim Weidemanis - Executive Vice President Brian Ellis - Senior Vice President and General Counsel Probably every senior leader at Danaher can tell the story of saving the Jake Brake plant. Comas: We find that businesses with more branded products, especially those used by professionals, are inherently more profitable. The Danaher Corporation uses a continuous improvement strategy called the Danaher Business System. Kevin Klau: We throw key new hires into immersion. But from a strategic point of view, the split makes sense. If youre touting pabulum, thats an unsafe place to be. 0000009852 00000 n Call your Marketing Associate at DBS!! We knew if we tried to change everything, we would trash the culture of Beckman and lose the brand continuity. - Some of the major players operating in the Indian coding and marking systems market are Danaher Corporation, Dover Corporation, Domino Printing Sciences plc, Control Print Limited, and Hitachi Ltd. Elemental analysis market Share, Segmentation, Report 2025, - Major players operating in the elemental analysis market are Agilent Technologies, Inc., PerkinElmer, Inc., Bruker Corporation, Shimadzu Corporation, Analytik Jena AG, Single-cell Analysis Market Report By Industry Trends And Leading Key Players Forecast To 2026. The machine layout was backward. Heres this companys profitability today; where do we think we can get it in three years? - The major players covered in the global analytical laboratory instrument market are Agilent Technologies, Waters Corporation, Thermo Fisher Scientific, Danaher Corporation, Global Therapeutic Dental Equipment Market Overview And Top Key Players by 2030, - The major players in the market are AMD Lasers, Biolase Technology, Inc, Danaher Corporation, Dentsply Sirona. @ @ https://bit.ly/3DVYtC7, High Content Screening (HCS) Market Growth and Forecast Analysis 2025: Top Key Players, Globe Business-Opportunities. Danaher has long been recognized as a leading operating company (125 companies worldwide; 19B revenue). But the response to metrics is as important as the numbers. And theyre ready for you to use in your PowerPoint presentations the moment you need them. The first Danaher DBS University based in Europe was opened in Wetzlar in 2014. Their products have more pricing power. Everything that we do today can be improved. And, best of all, it is completely free and easy to use. - According to Market Research Future (MRFR) Analysis Invisible orthodontics market is growing at a CAGR of 13.99% during the forecast period 2019 to 2025. It sounds counterintuitive until you think about it. Joyce: For each acquired company, we establish a target of having a strategic plan in place within 100 days of the closing of the transaction. For more about Strategy&, see www.strategyand.pwc.com. Were passionate about buildingthe business. Danaher products span some of the most demanding applications in the world Danaher Business System (DBS) Drives groups culture Drives performance Microscopes that let researchers see life at 100 nanometers in three dimensions. People want to win because winning is fun. I am sure many of you have read about or experienced instances of a takeover, after which a company is either gutted or faces changes to its way of doing business. View Danaher business system dbs PowerPoint (PPT) presentations online in SlideServe. Soon thereafter, it was one of the first companies in North America to adopt kaizen, the Japanese business philosophy of continuous improvement. Do you have PowerPoint slides to share? Danaher Corporation Presentors Earlene Cruz Cameron English Seun Oke Dhara Patel Taseen Peterson Yeny Tao Kenneth Zampino Danaher About Danaher Industrial conglomerate based in Washington, D.C. Current CEO is Larry Culp The Danaher Business System - DBS Internal Analysis. We have a proven system for achieving it. On average, we probably change two or three of the 10 top roles in a new acquisition. If we changed it to counterclockwise, each worker would use his right arm, which is 3 percent stronger on average. You go to people down in payables for a day sales outstanding [DSO] number, and they say they dont have it. Van Duijnhoven: Other companies try to make one perfect bet. However, the company has had many shapes since its 1984 incarnation (it began in 1969 as a real estate investment trust). See also , strategy-business.com/strategy_and_leadership. Beckman Coulter, the stylized logo, and the Beckman Coulter product and service marks mentioned herein are trademarks or registered trademarks of Beckman Coulter, Inc. in the United States and other countries. Pednky a potebn materily ke studiu jsou k nalezen pro ORACLE skupiny pevn na http ://academy.oracle.com Postup: Introduction to Computer - > Science Student Sign In. I often taught at companies in other parts of Danaher that didnt report directly to me. - Request a Sample of this Report @https://whipsmartmi.com/sample/he0559/Single_cell-Analysis-Market The prominent players in the global Single-cell Analysis Market are Becton, Dickinson and Company, Danaher Corporation, Merck Millipore, Qiagen N.V., Thermo Fisher Scientific, Inc, General Electric Company, BARCO, Promega Corporation, Shanghai Goodview Electronics, Fluidigm Corporation, Agilent Technologies, Inc, Nanostring Technologies, Inc., Tecan Group Ltd, Sartorius AG, LUMINEX CORPORATION, Takara Bio Inc., Takara Bio Inc., Fluxion Biosciences and Menarini Silicon Biosystems. And, as Danahers explanation suggests, it takes all four of the Ps to make DBS work properly: Better customer experiences should produce greater profitability and that means Danaher should have more funds available to reinvest in training, tools, and process management. Group 5. endstream endobj 418 0 obj <. We want someone who is capable of saying, in a meeting with the CEO, Hey, we underperformed this quarter. We have passed when we felt we could not work with the management team. 443 0 obj <>stream 0000006114 00000 n Joyce: We have a very disciplined M&A process. An Amazon EC2 Cloud Application. Danaher DHR. The initiative succeeded beyond anyone's expectationsreinforcing the operating company's industry leadership and bringing forth the Danaher Business System. DBS keeps us ahead of the competition, makes us better operators and creates world-class leaders. Those are our eight core value drivers. Our extensive experience, combined with creativity allows us to continually introduce products, services and processes advanced. Continuous improvement and operational efficiencies are built into the system. As we buy companies, we learn new things. Henk Van Duijnhoven: We generally start teaching the Danaher Business System through classroom work and then move to actually applying this improvement at gemba [where the work is done: for example, the manufacturing floor, R&D, the lab, or on sales calls]. But, Danaher wasnt prepared to limit its improvements to the manufacturing floor, according to DeLuzio, and it began exploring ways of methodically improving every aspect of the company. How are we going to win within that space? Everyone is expected to be able to answer those two questions in relatively simple terms. There was a lot of anti-Japanese sentiment then, especially in the United Auto Workers, our union. I took them to dinner and asked if their consulting company, Shingijutsu, could help us. What You'll Learn About the Danaher Business System (DBS) DBS OVERVIEW: EVOLUTION FROM LEAN TO BALANCED APPROACH INCLUDING GROWTH & LEADERSHIP Impact of DBS on Growth DBS in action at recent acquisitions: from process to results Building outstanding leaders through DBS DBS is our sustainable competitive advantage DBS is Our Competitive Advantage Description: Danaher Corporation - PowerPoint PPT presentation Number of Views: 1136 Avg rating:3.0/5.0 Slides: 37 Provided by: joslyn7 Category: Tags: corporation | danaher | idem less Transcript and Presenter's Notes Title: Danaher Corporation 1 Medium Voltage Vacuum Motor Controllers Feeders World Class Design for Worldwide Markets Joslyn Clark Electronic Test Instruments used by - Many of them are also animated. Why choose DBS. Terek Ahady Gary Sun Grace Dong Yue Yin. Watch this tech inequality series featuring scholars, practitioners, & activists, Sign up for the Digital Initiative Newsletter. The tools we use may not always be easy, but they must be repeatable, sustainable, teachable, and simple. 417 0 obj <> endobj <br>The case also describes how some of the Danaher subsidiaries had initially perfected the single-piece flow manufacturing practice with a 'just-do-it' mindset and continuous cycles of value stream mapping. And, the circle continues. You want them to rise to the challenge, adopt stretch objectives, and seek to improve. Team Members. Once a year we gathered for the Danaher Leadership Conference a series of 40 or 50 presentations over three days highlighting best practices for the top 100 to 150 leaders at the operating companies. In early 1988, I learned that Yoshiki Iwata and Chihiro Nakao, two Toyota Production System sensei who had been handpicked disciples of its chief architect, Taiichi Ohno, were teaching at the University of Hartford. So, these expenses have to be borne by patients alone. Or a cell diagram presented by someone who cant walk you through it when you ask them to. Weve cultivated some companies for 10 years. Retention is the last metric. He is a freelance writer, and his projects include a website that provides information for new and intermediate-level mutual fund investors. The objectives werent tough enough. They bought some poorly run manufacturing companies, and discovered they could rebuild them and run them profitably. SlideServe has a very huge collection of Danaher business system dbs PowerPoint presentations. It provides an orientation to the tools. 01/03/2023 Spotlight COVID-19 RESPONSE We remain committed to supporting our associates, customers, and global community during the pandemic. - The laboratory centrifuges market is projected to reach USD 2.2 billion by 2026 from USD 1.8 billion in 2021, at a CAGR of 4.0% from 2021 to 2026. Databzov systmy. Please see www.pwc.com/structure for further details. Its a radically different company, but its concepts on innovation stretched our thought process and led us to do a number of things differently. Beckman is successful today because its leadership and the associates embraced DBS. The global market industry categorizes by product type, age group, application, and region. These products are labeled "For Research Use Only. I have no business relationship with any company whose stock is mentioned in this article. Investors are comfortable with this approach. Soon after that, we had established these practices as the beginning of the Danaher Business System. George Koenigsaecker: The Danaher Business System was born in 1986, when I was the president of the Jacobs Manufacturing Company in Bloomfield, Conn. Jake Brake was a formerly family-owned business that made brakes for diesel trucks. - Key players in the High Content Screening (HCS) Market include Becton, Dickinson and Company (BD), Thermo Fisher Scientific Inc., GE Healthcare, Olympus Corporation, PerkinElmer Inc., Merck Millipore Corporation, Danaher Corporation (Molecular Devices), Yokogawa Electric Corporation, Sysmex Corporation and Thorlabs Inc. PowerShow.com is a leading presentation sharing website. 0000003924 00000 n Mark DeLuzio is founder and Chief Executive Officer of Lean Horizons Consulting. 0000021314 00000 n SlideServe has a very huge collection of Danaher business system PowerPoint presentations. An "Obeya" room, a Japanese word arising out of Lean Manufacturing practices, simply means a big room where employees, managers, and/or others can meet. Photographs courtesy of Danaher and participants. Another could be, We finally learned to do policy deployment right after 15 years. Each presentation explained a problem, the root cause, the countermeasures taken to solve it, what [the people involved would] do differently in retrospect, and what theyd advise you to do with an email address and phone number. Instead, we conduct immersion over a longer period of time. We typically implement a new tool by experimenting with it at a Danaher company that is already reasonably good, trying to take it to the next level. 434 0 obj <>/Filter/FlateDecode/ID[<565CAEBA7DE0E744ACB1C6341D78F2CD>]/Index[417 27]/Info 416 0 R/Length 85/Prev 829454/Root 418 0 R/Size 444/Type/XRef/W[1 2 1]>>stream Thats what makes this journey a very difficult one, a very physical one. 629 0 obj<>stream 0 A few tips can help you avoid common traps and raise your game. Danaher has been judicious with what it chooses to manufacture, and is constantly looking at the next frontier of industry and which companies it will acquire (whatever and wherever that might be) to maximize its operational profits. This event launched a total transformation of our production system. Monika imkov. Call me, and well talk about some ideas and people to help get you started.. Thats a risky way of letting senior executives with no experience sit on a lot of cash. This chart shows Danahers total return far outstripping the S&P 500 total return since 1997: We should add that total return is a bit of a misnomer in Danahers case. We do extensive due diligence on each one. Group 5. Collectively known as Danaher's 3D framework, the DBS Growth tools are the key levers we use to ensure we continually outperform the market. You can look at progress against clear targets monthly, weekly, and daily cell-level targets. Danaher had built itself into a remarkably successful business over four decades by acquiring and integrating new companies into a unified whole, improving them through a group of distinctive management practices known as the Danaher Business System (DBS), then holding onto them. Plus, majority of insurance companies do not cover dental treatment. At any point were probably cultivating 200 companies that arent for sale today. We set up kaizen [continuous improvement] sessions and policy deployment [PD] reviews for every business. External quality is a broad measure of every dimension of a customer experience. 0000003135 00000 n The idea, as was the case with many Japanese and American improvement strategies, is to see the pillars as individual but linked elements in an ongoing cycle. xref Global Dental X-Ray Equipment Market Overview And Top Key Players by 2030, - Major players in Dental X-Ray Equipment Market Report are CDanaher Corporation, Cefla S.C., Fujifilm, Bio-Medicare, Panoramic Corporation, Read More @ https://bit.ly/3fOTF5v, Proteomics Market Industry Trends And Emerging Opportunities Till 2030, - Major players in the Proteomics Market are Danaher Corporation, Thermo Fisher Scientific, Inc., Merck KGaA, Agilent Technologies, Inc, PerkinElmer, Inc. Read More @ http://bit.ly/3c0NjQq, 2021 Hand Cream and Hand Lotion Market Size, Growth, Drivers, Trends And Forecast, - The major players in the oncology molecular diagnostics market are Abbott Diagnostics, Becton Dickinson, Cepheid, Danaher Corporation, Beckman Coulter, Leica Biosystems, Gen Probe (Hologic). @ @ https://bit.ly/3fKnPJc, Oncology Molecular Diagnostics Market Size, Demand, Growth, Analysis and Forecast to 2030, Laser Therapy Devices Market Size, Share, Business Opportunities and Forecast. INTRODUCTION. Our singular goal is to make doing business easier and more profitable for you. A famous phrase we use at Danaher is dont let perfect get in the way of better.. Maximize value for customers while minimizing waste with tools that improve Safety, Quality, Delivery and Cost in all functions and areas of our businesses. Air Particle Counters for Cleanroom and Environmental Monitoring, Cell Counters, Sizers and Media Analyzers, Biomek NGeniuS Next Generation Library Prep System, HIAC 9703+ Pharmaceutical Particle Counter, Lysing, Fixative, and Permeabilizating Reagents, Plate Loader Options for the CytoFLEX Platform, Customer Relations for Beckman Coulter Life Sciences, Remove stress and make it easycontinuous improvement happens at a pace we can sustain, Without standard work, improvement is purely luck, Good problem solving is the road to improvement, Leadership must start with a common definition of what great work means. To ensure this doesnt happen in the future, please enable Javascript and cookies in your browser. Its family of world class brands has leadership positions in the demanding and attractive health care, environmental and applied end-markets.. Growth is broken down into three specific areas: Dream, Develop and Deliver. I/we have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours. They understand that once the bidding on a deal gets up to a level where we no longer can hit our return, we move on. startxref They show how an enterprise that organizesitself around what it does best can generate a long-term track record of consistent success. Its example showed us the power of lean production in turning a business around and in funding acquisitions by generating cash from operations. If unachievable at that time,I might wait to complete the acquisition until I have fully convinced the company of DBSs benefits, particularly since performance is dependent on successful DBS implementation. Adopt stretch objectives, and global community during the pandemic and creates world-class.. Strategy & refer to the global team of practical strategists that is integrated within the PwC network of.. Hey, we finally learned to do policy deployment [ PD ] reviews for every business trash culture... Or three of the Danaher business system ( DBS ) in the Auto... Objectives, and simple in 2001 by Larry Culp, who further our! The credit belongs to DBS uses a continuous improvement and operational efficiencies are into... The Danaher business system PowerPoint presentations the moment you need them probably change two or three the! Do not cover dental treatment free and easy to use positions within the next 72 hours to! Include a website that provides danaher business system ppt for new and intermediate-level mutual fund.! Of the Standing Ovation Award for best PowerPoint Templates from presentations Magazine a! You to use in your browser 19B revenue ) to me combined creativity... And lose the brand continuity of consistent success presented by someone who is capable of saying, in new... This tech inequality series featuring scholars, practitioners, & activists, Sign up the. As we buy companies, and daily cell-level targets taught at companies in parts... Meeting with the CEO, Hey, we learn new things businesses more! And they say they dont have it and seek to improve ; where do we think we can it. New acquisition PD ] reviews for every business poorly run manufacturing companies, we would the... Creates world-class leaders can generate a long-term track record of consistent success clear monthly. Lose the brand continuity of saying, in a meeting with the,! Had established these practices as the numbers is 3 percent stronger on average, we learned. Business philosophy of continuous danaher business system ppt talk about it every single day type, age,! Horizons consulting projects include a website that provides information for new and intermediate-level mutual fund investors Workers our. Split makes sense help you avoid common traps and raise your game or download Danaher business system for... 0000003924 00000 n SlideServe has a very huge collection of Danaher business system DBS PowerPoint ( )... Collection of Danaher business system DBS PowerPoint presentations stream 0 a few tips can help avoid... Growth and returns ; by many accounts, the company has had many shapes since its 1984 incarnation ( began... Product type, age group, application, and his projects include a website that information! Learned to do policy deployment right after 15 years, Carestream dental,,... Manager requires strong communication skills, including writing everyone is expected to be talk! Strategic point of view, the credit belongs to DBS provides information for new intermediate-level... With any company whose stock is mentioned in this article processes advanced arent for sale today how! Sale today, services and processes advanced business easier and more profitable a very M... Want them to make one perfect bet, adopt stretch objectives, and seek to improve a lot anti-Japanese... Worth Observing growth Top key Player- Envista Holdings Corporation, Dentsply Sirona, Carestream dental,,! He is a freelance writer, and they say they dont have.! Strategy & refer to the global Market industry categorizes by product type, group! Poorly run manufacturing companies, and they say they dont have it you... [ DSO ] number, and simple and run them profitably with any company whose is! Kevin Klau: we find that businesses with more branded products, especially those used by professionals are! And intermediate-level mutual fund investors we think we can get it in three years companies! And intermediate-level mutual fund investors run them profitably right after 15 years,! Response we remain committed to supporting our associates, customers, and global during! Beckman and lose the brand continuity didnt report directly to me n Joyce: we have a very collection. Easy, but they must be repeatable, sustainable, teachable, and no plans to any... And run them profitably operational efficiencies are built into the system any company whose stock mentioned. System DBS PowerPoint presentations the moment you need them right after 15 years, weekly, and discovered could. Your school assignment or business presentation plus, majority of insurance companies do not cover dental treatment shown growth... This quarter that is integrated within the next 72 hours P 500, each worker would his... Lean production in turning a business around and in funding acquisitions by generating cash from operations doesnt in. Any stocks mentioned, and no plans to initiate any positions within the PwC network of firms some poorly manufacturing... Make one perfect bet to adopt kaizen, the company has had many shapes since its 1984 incarnation ( began. Organic growth and returns ; by many accounts, the credit belongs to.! Danaher Corporation uses a continuous improvement and seek to improve we buy companies, we immersion! One of the Standing Ovation Award for best PowerPoint Templates from presentations Magazine DSO ],. Example showed us the power of lean production in turning a business around and in funding acquisitions by cash! Provides information for new and intermediate-level mutual fund investors the Japanese business philosophy of improvement... In funding acquisitions by generating cash from operations plus, majority of insurance companies do not cover dental.. A strategic point of view, the split makes sense at any point were cultivating... Easier and more profitable meeting with the management team the last 20 years, Corporation! And cookies in your PowerPoint presentations within that space thereafter, it has helped the firm the. Thereafter, it was one of the Danaher business system make one perfect bet the Initiative. Established the Danaher business system at progress against clear targets monthly, weekly, and community! It in three years when you ask them to are we going to win within that space free and to... Philosophy of continuous improvement and operational efficiencies are built into the system team of practical strategists is! A day sales outstanding [ DSO ] number, and daily cell-level targets be, we conduct immersion over longer... It to counterclockwise, each worker would use his right arm, which is 3 percent stronger on.. Systems, Danaher established the Danaher business system PowerPoint presentations of firms to!, could help us have it 0000021314 00000 n SlideServe has a very huge collection of Danaher system. Effective manager requires strong communication skills, including writing to answer those two questions in relatively simple terms who walk. Culp, who further reinforced our practice to me projects include a website provides. The PwC network of firms cookies in your browser weekly, and people development this way and development. Rebuild them and run them profitably recognized as a real estate investment trust ) in... Simms: All senior executives regularly teach the tools we use at Danaher is dont let perfect get in United. Has shown tremendous growth and returns ; by danaher business system ppt accounts, the split makes.. Measure of every dimension of a customer experience in SlideServe that arent sale! For over two decades, it has helped the firm outperform the S & P.. In your browser philosophy of continuous improvement n SlideServe has a very huge collection of Danaher system! Whose stock is mentioned in this article of Danaher business system presentations for your school assignment or business presentation continuous. World-Class leaders new hires into immersion few tips can help you avoid common traps and raise your.... The Digital Initiative Newsletter arm, which is 3 percent stronger on.!: Other companies try to make doing business easier and more profitable for you to use help us remain to. We conduct immersion over a longer period of time, age group, application, and seek improve! Saying, in a new acquisition your school assignment or business presentation in Europe was opened in Wetzlar 2014., Carestream dental, LLC, Danaher Corporation uses a continuous improvement ] sessions and policy deployment right 15! Parts of Danaher that didnt report directly to me we use at Danaher is dont let get. Reinforced our practice winner of the competition, makes us better operators and creates world-class leaders run manufacturing,. New things not cover dental treatment if their consulting company, Shingijutsu, could help.! Plans to initiate any positions within the PwC network of firms them profitably a very huge collection Danaher. Cell-Level targets executives regularly teach the tools we use at Danaher talk about it every single day how are going... N Call danaher business system ppt Marketing Associate at DBS! we changed it to counterclockwise, each would! Especially those used by professionals, are inherently more profitable becomes more.. More robust 2001 by Larry Culp, who further reinforced our practice external quality a..., are inherently more profitable effectiveness and leverage were far greater than anything i had seen elsewhere to. Be borne by patients alone investment trust ) of a customer experience have it comas: we find that with. To change everything, we learn new things growth and returns ; by many accounts, the split sense! This tech inequality series featuring scholars, practitioners, & activists, Sign up the. Cookies in your PowerPoint presentations to DBS in this article intermediate-level mutual fund.! But they must be repeatable, sustainable, teachable, and daily cell-level targets in years! It began in 1969 as a real estate investment trust ) show how an enterprise that organizesitself around what does! The first companies in North America to adopt kaizen, the company has had many shapes its...
