And after a series of interviews and internal brainstorming, we identified the top 3 problems that seem to be causing the most frictions: Solving these issues should have a clear impact on internal communication and pave the way for future improvements. However, to really succeed with the OKR methodology, youll want to spend time in the drafting stage discussing challenges and learnings in order to understand improvement opportunities. And why is it important to implement? A1: We need to explain how financial reporting should work to reduce overhead for the team managers and make sure that we can process all documents on time. Key result 2: Conduct monthly pulse surveys to gauge employee sentiment. This category only includes cookies that ensures basic functionalities and security features of the website. Increase the number of subscribers from 2,000 to 10,000. We need to figure out how to motivate them better. OKRsone of the most popular goal management methodologies used by companies like Google, Netflix, and Twitter is the secret sauce to creating alignment around measurable goals and objectives in an organization. 2%. Objective 1: Become the choice of the customer in the MENA region. Why is it bad: its vague and more likely a project, a deliverable, and can mean anything. Knowing about misalignment and continuous struggles in cross-functional communication, you need to narrow down the problems that you can solve this quarter. OKR Examples. Key Result #3: Roll out prototype by fiscal year-end. To answer these questions we created this database of example OKRs so you can get started and write your own company, department, or team OKRs. OKR Example for Product Team Objective: Activate user testing of product A Key Results: Get 50 testing users Conduct 10 face-to-face user tests Conduct feature comparison testing OKR Example for Human Resource Team Objective: Improve employee engagement Key Results: Conduct 1 monthly activity for employees Add 3 more team awards You might have a lot of happy free users. KR3 Achieve 90% and above scores on . Currently, we do not push enough for a second meeting and we need to work on that. OKR Examples by Job Position Good OKRs keep the team focused on the most important priorities and spark engaging conversations every week. OKR achieves this by organizing employees and the work they do . We will try reaching out to our existing clients and asking them to publish reviews. Several top companies like Netflix, Google, Adobe, etc., have achieved amazing successes with the implementation of OKR software. Weekdone provides sample OKRs for you to add directly into your account. I will __________ (objective), as measured by __________ (key result). Q2-2021 Dispute Ratio. You might figure out that focusing on improvement areas is a good choice. (Hint: this is where youll convert good OKRs to effective OKRs! 1. Below is an Objective example to address the conclusions that came out of the marketing team discussion above. When youset OKRs, youre limiting your focus tospecificobjectives andkey results. Let's look at another example of OKRs. Key Result: Survey the sales team to learn about products of interest to customers. Engineering OKR examples 7. Plus, you will understand your clients decision-making process much better. This is even more true of research, operations, QA, and support. Lets imagine that you run an HR team in a company with a lot of issues in cross-functional communication. Using OKR software you can set and align these improvement goals, track progress towards them, and communicate top priorities throughout the organization. KEY RESULT: Increase close rate from 22% to 27%. With real-world examples from our OKR experts. Individual OKR examples Objective: Shock my boss with productivity Key results: Increase weekly production by 15% Implement email organizational system Delegate 50% of administrative tasks to administrative team Objective: Contribute meaningfully to the company Key results: Respond to bi-monthly employee surveys Launch charitable giving campaign The goal of this objective is to get better testing results. A3: We should organize a payment confirmation process that requires no more than 3 parties involved. Leaders of various departments, teams and roles can use our examples as a springboard into a team OKR brainstorming session. The acronym OKR stands for Objectives and Key Results, a popular goal management framework that helps companies implement and execute strategy. Examples of OKRs for Operations. The Team Objective is qualitative and sets a direction for improvement. Better relationship means more communication. KR 2: Generate more than 100 leads by attending at least five B2B industry events. Those who move on to later stages in the funnel, tend to buy. Improve information management procedures by the end of [quarter and year], Launch a successful and exciting company swag program for office and remote employees, Implement a successful online conference room reservation system by [quarter and year], Streamline all departmental operation requests into ticketing system for management and tracking, Implement a purchasing management process, Maintain accurate record-keeping at all times, Strengthen the communication for employee policy updates, Offer development programs to help all team members reach their career goals, Align internal department communications, Deliver on strategic initiatives and activities, Successfully launch podcast campaign in [year and quarter], Improve customer retention and customer lifetime value (CLV). Here, the focus is enterprise clients so whatever we define as value for this audience would be the central focus of our attention. What are you trying to fix? The first step towards writing good HR OKRs could be either a company-wide survey or internal HR team discussion. time spent watching Facebook Live from 80 seconds to 16 seconds. Product Management OKR examples 4. communication between CS and Development on bugs and customer feedback, lack of understanding of different teams workload and responsibilities, and. We've already given 2 examples of OKRs that can be defined by the top management of a company. Company Culture OKR Examples #7. Key Result: Complete research in three territories to find potential acquisition opportunities. They're not sales targets. Key Results are quantitative, specific, and should drive focused execution. Moreover, Objectives and Key Results are a great reflection mechanism to understand . Heres how to measure this change: KR2: Reduce the number of primary documentation reported late to the financial department by 20%. All due to a non-descriptive expense name in the invoices. The OKRs methodology is a system for setting, cascading and communicating goals throughout your company. With these two questions, the team should approach writing the Key Results for their Objective. Objective: Improve our presence on relevant review websites, forums, and groups to nurture leads with high buying intent. Key Results: $100K revenue growth from $50k. For more tips on marketing OKRs, read our in-depth guide. OKR is an acronym for objectives and key results. So this is how your final marketing OKR would look like: Looking for more Marketing OKR examples? ), Youve most likely seen this OKR formula: . In one sentence: You complete a set of key results to achieve your objective. All you need to know about building a brand. An OKR is a popular management strategy that defines objectives and tracks results. Once you have a balance of both aspirational and operational CEO-level OKRs, you can then begin to cascade goals throughout the rest of the company to achieve organizational alignment. Decent Objective: Improve sales demo quality to ensure recurring purchases and long-term relationships with customers. How can different teams translate ideas into action with Objectives and Key Results? People Operations OKR examples 6. OKRs for project management bring a unified understanding of the outcomes that a project would like to achieve. Browse our OKR examples library below, and feel free to use any examples as a jumpstart to your team OKRs! Find more sales OKR examples in our guide. An objective answers the question: Whats the immediate problem, change, or desired outcome we want? Create a list of potential websites, groups, and forums where we can start discussions, Decide on 5-7 different pitch stories to connect with different audiences, Create a new GA report to track conversion on the core pages, Reach out to 100 good customers to ask for reviews, You are falling behind on sales KPIs and you need an OKR to fix whats broken and bring performance targets back on track, You want to double/triple or 10x your growth, and you need an OKR to pursue something you havent tried before. Objective 1: Achieve record revenues to increase business profits for our growth. 8 more examples of OKRs for businesses. ClickUp Goals (made public or private) can be used to track any measurable achievement. (If everyone answers differently, this means the objective is not aligning). Break down the 5 steps for writing good OKRs in a HR team. It can be intimidating to implement a goal-setting system like OKRs. Project Management OKR Examples. Often they need to check if the contractor is already in the system, and reach out to the team managers to ask what kind of service the third party has provided. OKR Examples for Compensation and Benefits KR 1: Increase the market share from xx to yy%. Try in app. Develop a communication plan and introduce the structure to customers during the first meeting, A/B test different messaging to see what works for our customers. Marketers work under a lot of pressure. KR 3: Increase customer conversation rate to XX%. Objective 1: Attract new visitors with the weekly newsletter. Create helpful and informative blog articles, Optimize every blog posts SEO (Search Engine Optimization), Implement company-wide creative requests process, Create a Creative Learning Wiki as a single source of truth for all creative team members, Enhance the capabilities and training of the Customer Sucess team members, Assist our customers as an inside voice to guarantee that their input drives company outcomes, Provide the team with the support needed to succeed and achieve company-wide goals, Create a set standard for training to promote career development and growth, Efficient monitoring of Support consistency with performance measures, Maximize the efficiency of the support team to respond to customers with urgency and optimism 24/7/365, Reduce the number of Customer-Reported bug tasks after major launches, Implement Agile management across the engineering team, Improve the response rate for critical bugs in testing, Host a successful in-person industry conference in [year], Grow and align the entire organization through monthly company meetings. Used correctly, the OKR method can lead to more transparency, alignment, focus and agility in your organization. Do we need to try something that we havent tried before? Help these teams to decompose what they do into repeatable steps and then find metrics (and key results) which demonstrate that their day-to-day capabilities are improving. We also use third-party cookies that help us analyze and understand how you use this website. Setting OKRs may seem simple: you come up with an inspiring Objective, write measurable Key Results and start executing right away. Setup a new crash monitoring system that covers 5 new metrics. The benefits of the framework include a better focus on results that matter, increased transparency, and better (strategic) alignment. Great OKR examples for different departments: Leadership Customer Success Sales Marketing IT Teams SEO and many more Explore here! Key Result 1. You will discuss KPIs and OKRs in the same conversation when you are looking into one of these 2 scenarios: In both scenarios, you are facing a gap between the current performance and the expected performance. Butwhydo they use it? 5 0 3. Let's take a look at a few of these product marketing OKR examples: (Note: We'll be specifically talking about SaaS (Software as a service) products in this article.) Sales OKR Examples Example Objective #1 Improve our sales performance across the whole team. Sure,Googleand tons of other businesses useOKRsto manage theircompany goals. A3: According to feedback from team managers, the payment request application is too complicated, as there are too many people who need to confirm the application before it comes to the finance department. KR1: Increase the number of positive brand mentions on the web from 3000 to 6000 (30-days average). 80% of locations moved to automated booking. Lets explore an OKR example for the finance team where company A has an overarching Objective Improve cross-team collaboration. KR3: Reach 8/10 average score on customer satisfaction survey with at least 100 responses. The go-to solution would be to categorize expenses in the payment request so that team managers could provide all of the necessary information from the beginning. How to improve it: change it to a problem statement. Here, the top management and everyone else relate their objectives andkey resultstogetherto make a cohesive plan. Why is it bad: its a performance target you want to achieve but it does not suggest how you are going to get there. Start your free 14-day trial today! So the struggle is real, and the change for the better would be clearly noticeable. Currently, its 4% less than the lowest industry average. To help set effective executive-level goals, here are some OKR examples for CEOs you can refer to. Or can the team come up with something totally new and achieve better results through innovation? . Increase data security. Survey backend, frontend and data devs to develop 5 new metrics. Key Result 2. 60% of guests enrolled in real-time texting service to enhance online ordering experience. Key result three: Decrease the sales cycle from 30 days to 25.5 days. If you have a task success rate of 70%, increasing it to 90% will be an improvement in user experience. And this is where HR professionals step in. Aspirational OKRs (moonshots) are ambitious and more challenging to accomplish, but they push us to think outside the box and innovate. OKR Examples for CEOs. Here are more OKR examples for Marketing, Engineering, Sales, Human Resources/People Ops teams. KR3: Expand the audience base from 5,00 to 8,00 in the quarter. Now lets say, weve had a run at those questions, and here are the answers: When you are drafting an Objective, start by defining a problem you want to solve, and then try to phrase your highest impact idea. Comments? One of the key challenges in implementing OKRs is the confusion around how to write objectives as well as key results. People, resources, and schedules are rearranged to ensure they get done. If not, it will create barriers to project management and ultimately hurt a businesss success. A key result answers the question: How will we know if we met our objective? 40%. The first KR can be more output-oriented, like " Create design brief by Q1 FY 2017-18 that matches with 90% requirements of customer's expectations ". If youre trying to help your team focus on the most important work, automate progress reporting, and get to the goal faster, check outClickUp. Finance teams often struggle to implement OKRs due to a lot of business-as-usual responsibilities. Any metrics that could use some improvement? The outcome you want to achieve is creating trust and tolerance, and the only thing you can measure is a willingness to participate in weekly meetings. This Objective directly contributes to the overarching company goal (improve cross-team collaboration) because achieving it should mean a huge improvement in the internal processes and mutual understanding. Measurable - binary OKRs are no-gos. But if fixing the application procedure does not solve the problem, the team will have to keep thinking about other solutions. Key Result: Increase avg. Finish draft on new "OKR initiatives" blog post. KR1 Hire 10 new employees for the Analytics team. #1. Break down the 5 steps for writing good OKRs in a Marketing team. Questions? In 99% cases the answer will always be yes. Diversity, Inclusion & Belonging OKR Examples. This way, when team managers submit payment requests, they can specify the expense type for us, and we wouldnt need to spend extra time researching the background of every single document. There are 4 key reasons OKR users find success Common Language: Translating long-term strategies into actionable quarterly focus. Necessary cookies are absolutely essential for the website to function properly. Even if you are confident in the solution, dont assume that its the best one. Break down the 5 steps for writing good OKRs in a Sales team. Q2-2021 Dispute Ratio. We hope these examples and tips gave you clarity and structure to optimize your writing process. If you plan to stay ahead of the competition, your team must have the most straightforward direction, resources, and metrics. Reduce the number of unplanned change requests from 5 to 0. Your hypothesis is that by growing good reviews and active commenting, you can make your voice heard and showcase your expertise to potential new clients. Here are OKR examples for various departments: Because OKRs are used to align all teams with an organizations top goals, your entire companys OKRs are only as effective as the ones you set at the very top. Access and track your OKRs from a central source of truth with ClickUp Goals. Why are we not the best yet? and come up with 3 improvements, KR2: Benchmark everything related to product to 10 key competitors, KR3: Get 100 customers survey responses on their thoughts on where we need to be better, KR4: Create an list of 3 company-wide improvement areas. KR3: Increase weekly satisfaction with communication quality (between Compliance and Business Development) from 2/10 (current) to 7/10. Those ideas, projects, or plans are called Initiatives. OKRs in general, should focus not on outputs but on outcomes; on impacts rather than tactics. Where do we start? OKR Example for Reaching Leads Goal. We've assembled 20 road-tested OKRs that can inspire you as you implement an OKR framework within your business. Too often, we feel pressure from our individual and work goals, leaving us mentally and physically drained by days end. Key result (KR) Example: It quantifies the OKR's objective and breaks it into specific metrics that can be used to measure the achievement of the Objectives. Less time spent on routine duties means more time spent on strategic initiatives. You'll need 3 key things to have a much better shot at achieving this and your other OKRs. Upgrade processes and reduce data migration time by 80%. Examples of OKR initiatives. By clicking Accept All, you consent to the use of ALL the cookies. OKR examples should be a good starting point for all this. Try Weekdone OKR Tool Company Customer Service Design Finance HR Marketing Product Project Management Sales Tech OKR Software for SMBs Easily synchronize activities that drive your OKRs forward. Did you spot a lagging Key Performance Indicator? Over several recent posts, we've covered the OKR framework in a detailed way. For example, your company cansettwoannual OKRs each with fourkey results. Aim for quarterly instead of annual objectives to manage targets easier, Encourage your teams to send you their prioritized list of problems and issues, Does the written objective leave no room for interpretation? Sorry, there were no results found for . Achieving this OKR is far from easy and requires way . In this example, the focus area is improving internal processes but the reason behind it is to impact customer satisfaction. Therefore, it's critically important to make sure you're setting CEO-level goals effectively. Objective 1: Successfully launch version 3 of our product Key Result 1: Increase follower count on Instagram and TikTok from 6,000 to 10,000 In other words, what needs to change specifically so that everyone would agree that the internal procedures are simplified and financial reporting is finally more transparent? This is a cascading approach togoal setting. Companies want to achieve 100% of their committed OKRs. Organize a weekly forecast meeting with all project managers as a key result. But after the release, it's best to focus on the most critical metrics of your product. Readers who are already familiar with the basics can safely skip part 1 and proceed directly with part 2. 1. Using Weekdone OKR software you can track and manage OKR related activities: We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. 2023 ClickUp | Security | Your Privacy | Terms. Before we dive into how to create OKRs, lets walk through the difference between objectives, key results, and tasks. Some intervention is clearly needed. Decent Objective: Adjust internal workflow to respond faster to customer needs. Improve Linkedin content and engagement, Execute a new ideation and writing process for all video materials.
